If Sequels Work For Movie Franchises, Why Not For a Local TV Commercial?
One of my clients came up with an interesting idea for their local TV commercial. They asked “Can we shoot a sequel of the spot we did last year?”
What a great idea! People talk all the time about “sequels” in the movie industry. In other words, using the same characters to continue a story or tell related stories.
It’s a common approach to national ad campaigns, though the word “sequel” may not be used. Big marketers have the budgets to shoot multiple spots at once, so it isn’t unusual to use the same characters.
It’s also pretty common to use a spokesperson or recurring character as part of a TV campaign. Think Jake from State Farm, or the GEICO Gecko. Once characters like that become familiar, they can stay with a brand for years.
Local TV Commercial
In this case, it wasn’t a spokesperson as much as a continuing storyline. I had shot a local TV commercial for ATC Income Tax the year before, and they wanted to bring back the same actors again.
In last year’s commercial, we showed three couples at a dinner party comparing tax refunds. You can check it out here:
According to ATC, they got a lot of positive comments about this commercial, so they wanted to bring the same actors back for more.
We ended up producing two new commercials.
The first one features Steve and Cynthia, the couple that didn’t use ATC last year. In this year’s spot, we see Steve working on his taxes, and his wife reminds him what happened last year.
You can check it out here:
But wait, there’s more. In a second commercial, Steve calls his buddy Darryl to find out where he did his taxes.
Here’s that one, too:
So in conclusion, the answer is yes. A local TV commercial is a great reason to do a sequel.
A big THANK YOU to David Gherezgher at ATC for the great idea and for continuing to work with Content Puppy. Also, thank you to the Atlanta actors who made this all work—Andrew Rodriguez, Jennifer Keister, Jason Williams and Shari Perkins.
ABOUT THE AUTHOR
Harry Hayes is the owner and executive producer at Content Puppy Productions. Before starting his business, he spent 20+ years as an advertising writer and creative director.