I Presented These Video Statistics at WordCamp Atlanta. I’ll Cover Even More in a Future Post.

The latest video statistics show that video, as a marketing tactic, is still growing.

They also validate my decision to start a video production business.

See, every once in a while, clients ask me why I left a career in advertising and started my own video business. The answer, I tell them, has to do with industry trends.

In 2017, digital spending surpassed TV spending for the first time.

I couldn’t help noticing that client spending was declining, making it tough on agencies.

One look at this chart tells you everything you need to know. Media is shifting away from traditional advertising like TV commercials, and toward digital marketing and content marketing. So yeah, video production is a safe bet.

Consumers Love Video

More than ever, consumers are watching television less and watching online videos more. Way more. Even more so among Millennials. According to HubSpot, 45% of people watch at least an hour of online video each and every day.

The popularity of video is skyrocketing.

And according to Google, six out of ten people prefer watching online video to watching TV.

So if more consumers are watching video, it stands to reason that marketers will figure that out, and start shifting their spending to reach that audience.

According to Cisco, by 2022, video will make up 82 percent of all consumer Internet traffic worldwide. That’s 15 TIMES HIGHER than in 2017.

Marketers Love Video

Just like there are statistics about consumers and video, there are statistics about marketers and video, too. Pretty much everyone is using video marketing more than ever before.

According to Wyzowl, 87 percent of businesses used video marketing in 2019. In 2017, it was 63 percent.

87% of businesses are using video marketing today.

In their most recent study, Wyzowl also asked consumers how they prefer to learn about products and services, and video was the runaway favorite.

Over two thirds (68 percent) said a short video would be best—way ahead of text-based articles (15 percent), e-books (3 percent) and manuals (3 percent).

Video Statistics Don’t Lie

So, with so many brands and businesses jumping on the video bandwagon, it’s getting to the point where you need video marketing just to remain competitive.

If video is something you’d like to explore for your business, give us a call. Schedule a free consultation. You’ll be surprised at how affordable video can be.


Harry Hayes is the owner and executive producer at Content Puppy Productions. Before starting his business, he spent 20+ years as an advertising writer and creative director.

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