With Contactless Video Production, You Can Create New Content In Spite of COVID-19.
Why am I writing about contactless video production?
The Coronavirus crisis is creating all types of challenges for brands and businesses. Including the ability to communicate with consumers and customers.
As I wrote a few weeks ago, you should be doing MORE content marketing right now, not less. Most people are stuck at home, and ready to engage. It’s a good time for brands and marketers to reach out.
The question is, HOW can you create new content? How can you produce a video while sheltering at home?
Contactless Video Production
Here at Content Puppy, things have slowed down a bit, but we’re still open for business. And we’re using a range of creative solutions to create new content:
- Editing existing footage, stock clips and photos
- Re-editing past projects for repurposing
- Shooting simple one-person interviews (from a safe distance)
We have an entire roster of VO talent ready to voice your scripts (from the safety of their individual home studios) so there’s no need for personal interaction there.
And then, of course, there’s small-scale production. With the right precautions, that’s still an option too.
A One-Person Crew
At Content Puppy, most of our projects are small scale. No large crews. I usually handle the lighting, shooting and audio all on my own.
During this crisis, that’s even more of an advantage. It minimizes person-to-person contact, and keeps costs down as well.
Yet another production solution during the crisis is animation videos.
We can work with graphic artists and designers to create the artwork, then do the rest in After Effects—all without leaving my home studio.
So if you need new content for your brand or business, give me a call about contactless video production. We’ll figure out which option works best for you, while keeping everyone safe at the same time.
ABOUT THE AUTHOR
Harry Hayes is the owner and executive producer at Content Puppy Productions. Before starting his business, he spent 20+ years as an advertising writer and creative director.