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What is Smart Production?

Harry Hayes on production in the mountains of North Carolina

It’s a Simpler, More Affordable Way To Produce the Videos You Need. 

If you’re like most marketers, you think producing a video is going to be a hassle. It’ll take weeks of planning, truckloads of equipment, and a big budget.

But the truth is, there’s a better way.

We call it Smart Production.

It’s a way for you to get the professional business videos you need for your website and social media. Testimonials. Explainer videos. Product demonstrations. TV commercials.

Whatever you need, produced the smartest way possible.

The Advantages of Smart Production

  • More Strategic
  • Faster Turnaround
  • Fewer Equipment Rentals
  • More Cost Effective
  • The List Goes On and On
Harry Hayes on production in the mountains of North Carolina

An Experienced Storyteller

What’s the biggest advantage to Smart Production?

At Content Puppy, every client project is driven by an experienced producer and storyteller—someone who has spent years creating award-winning TV commercials, campaigns and video content.

Our expertise isn’t limited to running a camera. We also understand marketing and strategy, and can help position brands, launch new products, and differentiate your business from its competition.

Telling the RIGHT Story

Don’t know what to say about your brand or business? No problem! We’ll help you develop the RIGHT story, and tell it in a way that connects with your customers.

Harry Hayes on production in the mountains of North Carolina

Visual Storytelling

Another important aspect to producing good video content is visual storytelling.

That means using images to tell a story, not just words.

It starts with the idea. We can use all kinds of camera techniques to make your video more engaging, including drone footage, time lapse, variable frame rates (slow motion and fast motion), special camera rigs, graphics and visual effects.

To learn more, check out our past blog posts about how we faked rain, kinetic typography, tips on shooting time lapse, and creative camera rigs.

Harry Hayes on production in the mountains of North Carolina
Harry Hayes on production in the mountains of North Carolina

Balancing Creativity and Costs

An experienced storyteller can also help manage production costs.

For example, do you need script writing? On-camera talent? Stock footage? Graphic design? Every creative element we use will end up affecting your budget.

The question you need to ask is which elements will make your video better? We’ll help you decide which ones are essential, and which are extravagant.

Remember, there’s more than one way to tell a story.

Another Way to Lower Your Costs

There’s a simple way to lower costs that many clients take advantage of. It’s called bundling. When you produce multiple videos at the same time, you save money.

Think about it. If you’re already paying us to pack up our gear, show up on site and shoot a video, why stop with just one?

The most cost effective approach is to shoot all day, and cover multiple messages while we’re there.

That’s Smart Production.

Got any questions? Click the link below to contact us, or to schedule a FREE Creative Consultation.

Call Content Puppy. We'll come running.