Video Case Study
Great Storytelling Isn’t Just for Customers or Consumers. It’s Also a Great Way to Engage Internal Audiences.
PulteGroup produced this video case study to build excitement about their new kitchen designs and make a presentation to their board of directors much more effective.
Video Case Study
Marketers frequently use case studies to present strategies and results. Usually, these presentations are done in PowerPoint. But video can make presentations more interesting and engaging
That’s why we produced this video about “The Kitchen Throwdown.” It tells the unusual story of Pulte’s collaboration with their building product suppliers.
The Kitchen Throwdown
The process started with consumer research.
Pulte spent months gathering information about consumer preferences on kitchen design. Then, they shared that information with their supply chain vendors, divided them into teams, and challenged them to work together to design the next generation of kitchens.
Soon, innovative new kitchen designs were completed, model kitchens were built, and an event was planned so the concepts could be presented for the enjoyment of all.
The Power of Video
This video case study enabled Pulte to give a much more powerful presentation. The entire process was captured on video, including team discussions, model kitchen construction, the unveiling of the models, and subsequent consumer research.
Everyone involved in the project, both from Pulte and their suppliers, was interviewed on camera. That way we were able to incorporate quotes from Pulte team members and participating vendors.
Finally, a voiceover script was written and recorded, tying all the elements together.
The result: a powerful and engaging video that effectively tells a story. We used snippets from the interviews together with graphics and construction footage to add energy and excitement.
Thanks to Diahann Young at PulteGroup for the project, and for the great story. It turned out to be a powerful case study presentation.