Sports Marketing Video—the Perfect Combination of Storytelling and Action Footage.
From highlight reels to sneaker advertising, video has long played an integral part in sports marketing. It’s a proven, effective way to connect with fans and boost event attendance.
How is video used? In social media, on YouTube channels, highlight reels—it’s even played during events on scoreboard displays.
We created these videos for the Mercer University varsity basketball program.
Both played during games on the university scoreboard, as well as online.
Since the university’s team is named the Mercer Bears, we came up with the concept “How to Survive a Bear Attack.”
The university integrated the idea into other areas too, including posters, digital marketing and T-shirts.
The Power of Video
The men’s basketball team went on to have their first winning season in several years, finishing second in their conference (obviously, the video had something to do with it). Then the following year, their men’s team beat Duke in the NCAA Tournament.
Both videos were shot in one day, using the university’s own equipment. Both were edited in Adobe Premiere and After Effects.
Thanks to The Partnership of Atlanta for the work, and to Randall Hooker, Ken Young and Michael Zarillo for the production help.