Employee Videos are a Great Way to Boost Morale and Generate Excitement Within a Company.
Most CEOs, CMOs and other leaders recognize that employees are a valuable company asset.
That’s why they plan company-wide or departmental meetings, training seminars and other get togethers. They use these opportunities to recognize high-value contributors and to communicate their vision for the company’s future.
Video can be a powerful addition to these meetings, to generate excitement and build morale.
Here’s an example. This video was created for Georgia carpet manufacturer Beaulieu of America.
It was shot over a two day period in multiple North Georgia locations, including Dalton, Cartersville and Adairsville.
This video was produced at a time of economic uncertainty.
Several employee layoffs had occurred, and the company leadership wanted to reassure everyone that the worst days were already behind them.
They wanted the employees to focus on the future, not the past. So “Look Forward” became the theme of the entire meeting.
The video is divided into two sections—looking back, and looking forward.
Affordable Video Production
To keep costs down, nothing was storyboarded or pre-planned. We simply walked around Beaulieu’s mills and offices looking for interesting faces and machinery. Minimal equipment was required; almost all of the footage was shot using existing lighting.
The freeform documentary-style approach made the production much more affordable, as no time was required for writing and revising scripts or developing storyboards. We also worked with a small crew, using limited camera gear, enabling us to maximize shooting efficiency while minimizing costs.
The finished video was presented by Beaulieu’s management team at a company-wide employee conference and was extremely well received. The timing of the video could not have been better—the economic recession had impacted the entire industry, and those employees really needed to hear an optimistic message.
Thanks to Mode Design for the project, and to Dan Hollister for the photography and production help.