Infographic and Animation Videos Depend on Great Design Instead of a Camera.
Video can tell a story in many ways.
One way, of course, is by using a camera. We can shoot tangible objects such as product demonstrations, interviews, and customer testimonials.
But what do you do when there’s nothing to shoot? How do you tell stories about intangible, abstract concepts?
The Power of Animation
That’s where art and design can save the day, by creating visuals where none actually exist.
With Infographic and animation videos, you can visualize statistics or even the script itself. For example, the video shown above was produced for the Cumberland Community Investment District. It mixes 3-D graphic design with stock illustration and kinetic typography.
Kinetic Typography Video
That’s a fancy term that means we use type to tell the story. The announcer’s words appear on-screen as he says them, moving and creating the shapes of buildings and skyscrapers.
In its 25 year history, the Cumberland CID has invested over $100 million in the community, and through matching state and federal funds, has managed to leverage that investment into over half a billion dollars in community improvements.
Here’s another example. This video for Mueller Water Systems uses infographic design to visualize facts and statistics, similar to the Trade Show Video we did for Georgia-Pacific.
This particular video is about the Internet of Things and how Smart Cities will soon be using IoT technology to run more efficiently.
Visualizing the Abstract
You can’t actually see the Internet of Things. It consists of billions of tiny sensors embedded inside water meters, thermostats, kitchen appliances and industrial machinery. Since they’re invisible, there’s no way to shoot those with a camera.
But animation videos enable even abstract concepts to be visualized.
Here’s another example. This one is for a ConnectPay, a mobile payment service from First Data. This example relies more on characters and background environments to tell a story.
Many thanks to The Partnership of Atlanta and to Malaika Rivers for the Cumberland CID project, and to Rob Jameson at Jump Productions for the Mueller Water and First Data projects.