The Key to Producing Cost Effective Videos Is Quantity. Bundle Multiple Videos Into One Project.
While some business owners simply shoot them on their smartphones, the vast majority prefer to hire a professional. That’s where Content Puppy comes in.
Atlanta Decking & Fence
For example, check out these cost effective videos from Atlanta Decking & Fence Company.
I created them with Sandy Barth, at High Profile Group.
Sandy called to talk about social media videos, and asked about how we could produce the videos more cost effectively.
So I told her, “The best way to make costs go down is to bundle multiple videos together.”
Cost Effective Videos
Bundling is basically a volume discount. Instead of shooting one or two videos and calling it quits, we keep going, shooting ten or more videos in a single day.
By producing multiple videos as a group, time efficiencies kick in, and you end up getting your videos at a much lower cost per unit.
How Much Can You Save?
We shot footage for two days at their business and at a few work sites.
We ended up with 25 videos (about half were for their sister company—Georgia Front Porch).
Dave Tibbetts and Gary Zielinski really know their stuff, and were able to answer those questions off the top of their head, without a script or teleprompter.
Bottom line, we saved Atlanta Decking about a third of what multiple productions would have cost. And that’s how cost effective videos are produced.
Thanks again to Dave and Gary at Atlanta Front Porch, and to their marketing expert Sandy Barth!
ABOUT THE AUTHOR
Harry Hayes is the owner and executive producer at Content Puppy Productions. Before starting his business, he spent 20+ years as an advertising writer and creative director.