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Corporate Video Production Blog
How Video Can Enhance the Customer Experience
Customer Experience Video Creates Positive Interactions Between Brands and Consumers.Customer Experience is about all the different ways customers or consumers interact with your brand. They buy...
Follow the 4 Ps of Video For Your Next Production
The 4 Ps of Video Will Help Your Next Production Stay On Schedule and On Budget. If you're a little nervous about the process of video production, and want to make sure you do things the most...
A Manufacturing Video Is an Online Factory Tour
What Makes a Manufacturing Video So Effective? People Want to Know How Products Are Made.A good manufacturing video can be fascinating to watch. People love to marvel at how everyday products are...
Shooting This PR Video Made Me Uncomfortable
Would You Spend a Cold, Sleepless Night In Your Car For a Client? That's How I Shot This PR Video. If you're a regular reader, you may recall l shot a PR video last year about people raising money...
A Panel Discussion About Atlanta Podcasting
Interested In Atlanta Podcasting? Listen to These Successful Atlanta Podcasters.Okay, I admit it—you probably wouldn't expect to learn much about Atlanta podcasting from a video marketing blog....
Your Law Firm Needs Attorney Video Marketing
Attorney Video Marketing Is How Many Successful Law Firms Are Connecting With New Clients.Why should you be using attorney video marketing to help generate leads? Whether you’re an attorney looking...
A Live Event Video For Atlanta Fire Rescue
Before Shooting This Live Event Video For AFRD, I Also Wrote the Script.I recently had the pleasure of shooting a live event video for the Atlanta Fire Rescue Foundation. It was for their 10th...
Mobile Video Is Changing How People Buy
For Many People, the Popularity of Mobile Video Is Speeding Up the Buying Process.If you want to understand why mobile video is such a hot topic, ask yourself a couple of questions. Have you ever...
New Recruitment Marketing for Yancey Brothers
This New Recruitment Marketing Campaign Targets Specific Groups For New Hires. I just produced this series of TV commercials for Yancey Brothers recruitment marketing. You may recall, I recently...
This Local TV Commercial Deserved a Sequel
If Sequels Work For Movie Franchises, Why Not For a Local TV Commercial? One of my clients came up with an interesting idea for their local TV commercial. They asked "Can we shoot a sequel of the...
Use Social Media Video To Attract Customers
Social Media Video Marketing Is the Number One Way To Connect With New Customers.Why are over 90% of businesses using social media video to generate leads? Judging from the latest industry...
Do You Use a Teleprompter When Shooting Video?
Yes, We Have a Teleprompter. And Yes, You Can Use It To Shoot Your Video, But SHOULD You?Every time someone asks about using a teleprompter, I think about this story. Years ago, I was in a...
Reduce TV Advertising Cost With OTT Media
Your TV Advertising Cost Goes Down When You Target Ad Buys More Specifically.Thanks to so many people "cutting the cord" of their cable TV service, there's a new way for marketers to reduce their TV...
Producing Cost Effective Videos for Social Media
The Key to Producing Cost Effective Videos Is Quantity. Bundle Multiple Videos Into One Project. If you're constantly posting content on social media, you need cost effective videos. A way to...
Cause Marketing for the Podcast World Tour
This Cause Marketing Video for the Podcast World Tour Ended Up Winning an Appreciation Award.I've written several posts about using cause marketing videos to promote nonprofit organizations. Past...
My Approach to On-the-Street Interviews
On-the-Street Interviews Are an Easy Way to Create Content. Here's How to Do Them Effectively.On-the-Street Interviews (sometimes referred to as "Man-On-the-Street Interviews) are a quick and easy...
How To Pick a Story For Business Storytelling
For Business Storytelling, There Are Supposedly Only Seven Basic Stories to Choose From.Sometimes, the hardest part of business storytelling is coming up with new stories to tell. Luckily, I ran...
Why This Atlanta Lantern Parade Video is Special
This Was the 10th Anniversary of the Atlanta Lantern Parade. But This Video Is Special for Another Reason.You might be wondering what's so special about this event video for the Atlanta Lantern...
Build a Video Marketing Strategy for Your Business
A Video Marketing Strategy Can Help Boost Engagement For Your Business. Ready to Get Started? Why should you consider a video marketing strategy for your business? First of all, cost. Video...
Improve Sales Funnel Results With Online Video
The Popularity of Online Video Is Changing Sales Funnel Results. In a Good Way. Many online marketers are noticing an uptick in their sales funnel results. Sales cycles are faster. The buyer's...
Why Your Facebook Video Doesn’t Need Sound
85% of Facebook Video Is Played With the Sound Turned Off. So What Can You Do?Yes, it's true. You should never rely on sound in a Facebook video. The reason for this is pretty simple. The default...
No, You Aren’t the Hero of Your Business Video
When Making a Business Video, Don't Just Talk About Yourself. There's a Better Approach.Imagine you’re shooting a business video. You’re standing in front of a camera, the red light comes on, and...
How I Got Hired to Direct My First YouTube Video
My Big Break Was Directing a YouTube Video For a Client Over 3,000 Miles Away.People often ask me how I became a video director, and I tell them my big break was a YouTube video. At the time I was a...
A Healthcare Video On Teaching Deaf Kids to Hear
I Shot This Healthcare Video Pro Bono Because I Was So Impressed With the Work of the Auditory-Verbal Center.I shot this healthcare video because the Auditory-Verbal Center is a truly amazing...