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Corporate Video Production Blog
Alfred Hitchcock’s Rules of Visual Storytelling
Hitchcock Didn't Just Understand the Rules of Visual Storytelling. He Practically Invented Them. The rules of visual storytelling are like a cinematic language that we all understand. Visual cues...
What Are the Most Watched Videos on YouTube?
How Can You Get More Clicks, Likes, and Shares? Try Studying the Most Watched Videos on YouTube. Marketers can learn a lot from the most watched videos on YouTube, or more specifically, from...
The Logistics of Shooting a Multi-City Video Production
Is It Possible To Shoot a Multi-City Video Production In a Post Pandemic World? I Just Did.After a long year of postponed projects and cancelled events due to Covid-19, I just finished a multi-city...
How Sales and Marketing Approach Video Differently
If You Want to Know the Difference Between Sales and Marketing, Just Look At How They Use Video. I recently produced a video for Kleber and Associates, an Atlanta advertising and PR agency, about...
How To Use Employee Testimonials for Recruiting
Nothing Communicates "You'll Love Working Here" Better Than Employee Testimonials. Here's An Example.You may remember the recruiting campaign I shot a little over a year ago for Yancey Brothers, the...
What Video Production Process Is Right For You?
The Video Production Process Can Vary Greatly Depending On the Type of Video. Here Are Some Options to Consider. There are dozens of different types of video, from interviews to animation to...
What’s the Secret to Effective Patient Testimonials?
The Best Patient Testimonials All Have One Powerful Trait In Common—They're Relatable to Other Patients.Why are patient testimonials so effective at growing a healthcare practice? Because it's human...
What Did I Learn From Olvin’s 2021 Retail Statistics?
Yes, the Pandemic Affected Sales. But There Are Also Some Surprises in the 2021 Retail Statistics. The 2021 retail statistics just came out, and believe it or not, it isn't all bad news. While 2020...
How Ad Agency Videos Define a Specialized Niche
As More Agencies Jump On the Specialization Bandwagon, Ad Agency Videos Are More Important Than Ever.Have you noticed the latest trend in Ad Agency Videos? I can sum it up in one...
Use Different Sales Videos For Different Customers
Why Produce Multiple Sales Videos? Because There's More Than One Reason Why People Buy. No matter what product you sell—CPG, real estate, insurance, services—sales videos have changed how you do...
The 2021 Video Marketing Statistics Just Came Out
Are Consumers Watching More Video During the Pandemic? The 2021 Video Marketing Statistics Say So. Each year, Wyzowl releases a new "State of Video Marketing" report. For their 2021 study, they...
Need More Proof of Video Marketing Effectiveness?
In the CPG Industry, Small Brands Aren't Just Competing With Giant Corporations, They're Winning. For years, I've been writing about video marketing effectiveness. About how the falling price of...
Why Your Virtual Event Needs Virtual Event Videos
With Virtual Event Videos, You Can Inject Pre-recorded Segments and Presentations Into Live Events. Have you ever heard of Virtual Event Videos? Neither have I—it's a term I kind of made up. But I...
Tell Your Story Online With Digital Marketing Videos
Use Digital Marketing Videos To Connect With Your Customers and Generate Leads. There are dozens of reasons why marketers and advertisers should be using digital marketing videos. Let's start with a...
Pandemic Marketing: Masks or No Masks?
Should Everyone In Your TV Ads and Videos Wear Face Masks? A Pandemic Marketing Study Has the Answers.Advertisers and marketers are debating these days about pandemic marketing. Should everyone on...
Affordable TV Commercials Don’t Have To Look Cheap
How Can You Make Affordable TV Commercials Look Much More Expensive and Professional? Here's the Secret. It's sad but true—most low-budget, or affordable TV commercials are embarrassing to watch....
Reimagine Your Brand With a Rebrand Video
In a World That's Constantly Changing, a Rebrand Video Can Help You Reinvent and Stay Relevant. What exactly is a Rebrand Video? I like to think of it as an image update. The marketing world's...
Your About Us Video Isn’t Just About You
To Be Effective, Your About Us Video Should Be About Your Customers and Their Needs.Has your company fallen into the About Us video trap? I see it all the time—websites with About Us pages and About...
A Resource for Charlotte Video Production
If You're a Marketer or Business Owner Based in Charlotte, Video Production Just Got Easier. I know what you're probably thinking—there are plenty of Charlotte video production companies out there....
How I Fought Sickle Cell With Repurposed Footage
Unable To Shoot Due to COVID-19, We Used Repurposed Footage To Create a New Fundraising Campaign. Is it possible to create a whole new Children's Healthcare fundraising campaign with nothing but...
Using Homebuilder Brand Videos to Sell Homes
How Can a Residential Developer Start Building Their Reputation? With Homebuilder Brand Videos. How are homebuilder brand videos different from real estate videos? They don't focus on an individual...
The Easiest Way to Write a Video Content Strategy
Need a Video Content Strategy? Start With Questions Customers Ask Again and Again. In order to post new video content like clock work, on a regular basis, you need a video content strategy. What's...
Your Trade Show Just Got Cancelled. Now What?
Yes, You Can Generate B2B Leads Without Trade Show Marketing. Here's How. If you normally use trade show marketing to generate leads, you may be in a panic right now. In the last few weeks, several...
Stay Safe With Contactless Video Production
With Contactless Video Production, You Can Create New Content In Spite of COVID-19. Why am I writing about contactless video production? The Coronavirus crisis is creating all types of challenges...