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Corporate Video Production Blog
6 Tips for an Effective Kickstarter Video
A Great Kickstarter Idea Deserves a Great Kickstarter Video. Here Are 6 Tips for Crowdfunding Success.If you're planning to launch a Kickstarter project, I know what you're probably thinking—do you...
Top 7 Storytelling Formulas for Video Marketing
These Storytelling Formulas for Video Marketing Can Make Your Content More Powerful and More Effective. Okay, I get it—some people hear the phrase "storytelling formulas for video marketing" and...
Turning Customer Insights Into a TV Ad Campaign
How Does a Marketing Strategy Become a TV Ad Campaign? Here's How Landlord Loans Just Did It.If you're like most brand marketers and entrepreneurs, the process of creating a TV ad campaign starts...
How To Write Effective B2B Testimonial Videos
There's a Secret To Honest, Believable and Effective B2B Testimonial Videos. Testimonials are one of the most effective types of content you can post, whether it’s patient testimonials, employee...
Attorney TV Advertising vs Video Marketing
What's the Best Way For Law Firms To Find New Clients—Attorney TV Advertising or Video Marketing? Way back in 1973, when Texas attorney Jim Adler first opened his own law firm, it was unethical to...
The 3 Best Ways to Turn Photos Into Videos
When You Don't Have the Time or Budget to Shoot, You Can Still Turn Photos Into Videos. Here's How.Okay, you're probably thinking, what’s the big deal—it isn’t hard to turn photos into videos....
Why Do You Need a Brand Positioning Video?
A Brand Positioning Video Helps Define Your Company and Differentiate Your Products. I recently completed this brand positioning video for Vadara, a quartz countertop manufacturer based in Texas. It...
Motion Control: The Most Precise Way To Move a Camera
Product Shots, Table Top, Food Photography—It's All Smooth Sailing With Motion Control.This year, my annual Black Friday purchase was motion control modules for my Edelkrone slider. Okay, I know...
The Link Between Science and Video Marketing
Science and Video Marketing: Why Our Brains Respond So Well to Visual Communication. Considering the explosive growth of video marketing in the past few years, it's safe to say video is enormously...
Six Ways To Do Video Without Being On Camera
Whether You're Shy Or Prefer Being Behind the Scenes, You CAN Do Video Without Being On Camera. A few weeks ago, I wrote a post called "10 Tips For Being Natural On Camera" (you can check it out...
How Physician Video Marketing Attracts New Patients
Physician Video Marketing Is the Quickest Way To Grow a Medical Practice. Here's Why. If you're a healthcare provider trying to grow your practice, there's something you need to know—people don't...
Have You Seen Our Latest Homepage Video?
After Six Years in Business, Content Puppy Is Still Going Strong. Here's Our Latest Homepage Video. The goal of a production company homepage video is to show potential clients what we can do. It's...
The Advantages of Advertising On Streaming TV
Is Advertising On Streaming TV Services Right For Your Business? Here's What You Need to Know.There are more reasons than ever to consider advertising on streaming TV instead of cable. Let's look at...
10 Tips For Being Natural On Camera
What's the Secret to Being Natural On Camera? Here Are 10 Tips for Improving Video Performances.Years ago, I was shooting video at the Atlanta Home Show, and one of the exhibitors asked me if there...
Law Firm Video Marketing Is More Important Than Ever
While COVID Has Made Finding Clients More Difficult, Law Firm Video Marketing Can Help. A few years ago, I wrote a blog post about Law Firm Video Marketing. It was about trends in the legal...
Is There a Secret To Viral Videos?
According To a Recent Study, the Secret To Viral Videos May Lie In Eliciting the Right Emotions. Every savvy video marketer dreams of cracking the code, and figuring out the secret to viral videos....
What Are the Latest Trends in Video Marketing?
The Vidyard 2021 Benchmark Report Covers the Latest Trends in Video Marketing. Here's What It Says. If you're a brand manager or business owner who does video marketing (doesn't everyone these...
Advantages of Hiring a One Person Video Crew
Streamlined, Cost Effective Production With a One Person Video Crew Is a Growing Trend. Is It Right For You? With demand for video content growing every day, a one person video crew offers many...