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Corporate Video Production Blog
Pandemic Marketing: Masks or No Masks?
Should Everyone Wear Face Masks In Your TV Ads and Videos? The Answers Are In This Pandemic Marketing Study.Advertisers and marketers are debating these days about pandemic marketing. Should...
Affordable TV Commercials Don’t Have To Look Cheap
How Can You Make Affordable TV Commercials Look Much More Expensive and Professional? Here's the Secret. It's sad but true—most low-budget, or affordable TV commercials are embarrassing to watch....
Reimagine Your Brand With a Rebrand Video
In a World That's Constantly Changing, a Rebrand Video Can Help You Reinvent and Stay Relevant. What exactly is a Rebrand Video? I like to think of it as an image update. The marketing world's...
Your About Us Video Isn’t Just About You
To Be Effective, Even About Us Videos Should Be About Your Customers and Their Needs. Has your company fallen into the About Us video trap? I see it all the time—websites with About Us pages and...
A Resource for Charlotte Video Production
If You're a Marketer or Business Owner Based in Charlotte, Video Production Just Got Easier. I know what you're probably thinking—there are plenty of Charlotte video production companies out there....
How I Fought Sickle Cell With Repurposed Footage
Unable To Shoot Due to COVID-19, We Used Repurposed Footage To Create a New Fundraising Campaign. Is it possible to create a whole new Children's Healthcare fundraising campaign with nothing but...
Using Homebuilder Brand Videos to Sell Homes
How Can a Residential Developer Start Building Their Reputation? With Homebuilder Brand Videos. How are homebuilder brand videos different from real estate videos? They don't focus on an individual...
The Easiest Way to Write a Video Content Strategy
Need a Video Content Strategy? Start With Questions Customers Ask Again and Again. In order to post new video content like clock work, on a regular basis, you need a video content strategy. What's...
Your Trade Show Just Got Cancelled. Now What?
Yes, You Can Generate B2B Leads Without Trade Show Marketing. Here's How. If you normally use trade show marketing to generate leads, you may be in a panic right now. In the last few weeks, several...
Stay Safe With Contactless Video Production
With Contactless Video Production, You Can Create New Content In Spite of COVID-19. Why am I writing about contactless video production? The Coronavirus crisis is creating all types of challenges...
How To Create Vertical Videos For Instagram
These Vertical Videos For Instagram Stand Out and Grab Attention. Here's How to Make Them. Why do I create vertical videos for Instagram? Have you noticed how they grab your attention? They take up...
Can You Do Content Marketing In a Pandemic?
You Should Do MORE Content Marketing In a Pandemic, Because People Stuck at Home Crave Video. It's true, you should do more content marketing in a pandemic. The Coronavirus outbreak has everyone on...
A Social Video About Third World Drinking Water
Can a Social Video Help Purify Unsafe Drinking Water and Make the World a Better Place? Why did I produce this social video? Because unsafe drinking water is a MUCH bigger problem than most people...
My Approach To Shooting a Documentary Video
When Shooting a Documentary Video, the Goal Is To Educate, Inspire, and Transform the Audience. What's the secret to shooting a documentary video? How do you tell a story that draws people in? That...
How Video Can Enhance the Customer Experience
Customer Experience Video Creates Positive Interactions Between Brands and Consumers.Customer Experience is about all the different ways customers or consumers interact with your brand. They buy...
Follow the 4 Ps of Video For Your Next Production
The 4 Ps of Video Will Help Your Next Production Stay On Schedule and On Budget. If you're a little nervous about the process of video production, and want to make sure you do things the most...
A Manufacturing Video Is an Online Factory Tour
What Makes a Manufacturing Video So Effective? People Want to Know How Products Are Made.A good manufacturing video can be fascinating to watch. People love to marvel at how everyday products are...
Shooting This PR Video Made Me Uncomfortable
Would You Spend a Cold, Sleepless Night In Your Car For a Client? That's How I Shot This PR Video. If you're a regular reader, you may recall l shot a PR video last year about people raising money...
A Panel Discussion About Atlanta Podcasting
Interested In Atlanta Podcasting? Listen to These Successful Atlanta Podcasters.Okay, I admit it—you probably wouldn't expect to learn much about Atlanta podcasting from a video marketing blog....
Your Law Firm Needs Attorney Video Marketing
Attorney Video Marketing Is How Many Successful Law Firms Are Connecting With New Clients.Why should you be using attorney video marketing to help generate leads? Whether you’re an attorney looking...
A Live Event Video For Atlanta Fire Rescue
Before Shooting This Live Event Video For AFRD, I Also Wrote the Script.I recently had the pleasure of shooting a live event video for the Atlanta Fire Rescue Foundation. It was for their 10th...
Mobile Video Is Changing How People Buy
For Many People, the Popularity of Mobile Video Is Speeding Up the Buying Process.If you want to understand why mobile video is such a hot topic, ask yourself a couple of questions. Have you ever...
New Recruitment Marketing for Yancey Brothers
This New Recruitment Marketing Campaign Targets Specific Groups For New Hires. I just produced this series of TV commercials for Yancey Brothers recruitment marketing. You may recall, I recently...
This Local TV Commercial Deserved a Sequel
If Sequels Work For Movie Franchises, Why Not For a Local TV Commercial? One of my clients came up with an interesting idea for their local TV commercial. They asked "Can we shoot a sequel of the...