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Corporate Video Production Blog
What Are the Latest Trends in Video Marketing?
The Vidyard 2021 Benchmark Report Covers the Latest Trends in Video Marketing. Here's What It Says. If you're a brand manager or business owner who does video marketing (doesn't everyone these...
Advantages of Hiring a One Person Video Crew
Streamlined, Cost Effective Production With a One Person Video Crew Is a Growing Trend. Is It Right For You? With demand for video content growing every day, a one person video crew offers many...
10 Ways Video Marketing Benefits Your Business
What Can Video Marketing Do For You? Here Are the Top 10 Video Marketing Benefits. Every marketer and entrepreneur should know about these video marketing benefits. Whether you're launching a...
THE Video Marketing eBook For Video Marketers
Finally, a Video Marketing eBook Written For Marketers and Business Owners. Download It For FREE. Why should you join our mailing list and download our free video marketing eBook? Because video...
Should You Use an iPhone for Corporate Video?
Which Is Better, Shooting With My Camera or an iPhone for Corporate Video Production?In the past year, I've had a few marketing clients ask about using an iPhone for corporate video production....
Why You Should Use Humor in Video Marketing
There's a Really Simple Reason Why You Should Use Humor in Video Marketing—People Love to Laugh. Why should you seriously consider using humor in video marketing? Well, the whole point of video...
Here’s To the Father of Funny Advertising
If You've Ever Laughed At Funny Advertising On TV, Radio, or the Super Bowl, You Have Jack Benny To Thank. Years ago, in the early days of Madison Avenue, funny advertising was practically...
Alfred Hitchcock’s Rules of Visual Storytelling
Hitchcock Didn't Just Understand the Rules of Visual Storytelling. He Practically Invented Them. The rules of visual storytelling are like a cinematic language that we all understand. Visual cues...
What Are the Most Watched Videos on YouTube?
How Can You Get More Clicks, Likes, and Shares? Try Studying the Most Watched Videos on YouTube. Marketers can learn a lot from the most watched videos on YouTube, or more specifically, from...
The Logistics of Shooting a Multi-City Video Production
Is It Possible To Shoot a Multi-City Video Production In a Post Pandemic World? I Just Did.After a long year of postponed projects and cancelled events due to Covid-19, I just finished a multi-city...
How Sales and Marketing Approach Video Differently
If You Want to Know the Difference Between Sales and Marketing, Just Look At How They Use Video. I recently produced a video for Kleber and Associates, an Atlanta advertising and PR agency, about...
How To Use Employee Testimonials for Recruiting
Nothing Communicates "You'll Love Working Here" Better Than Employee Testimonials. Here's An Example.You may remember the recruiting campaign I shot a little over a year ago for Yancey Brothers, the...
What Video Production Process Is Right For You?
The Video Production Process Can Vary Greatly Depending On the Type of Video. Here Are Some Options to Consider. There are dozens of different types of video, from interviews to animation to...
What’s the Secret to Effective Patient Testimonials?
The Best Patient Testimonials All Have One Powerful Trait In Common—They're Relatable to Other Patients.Why are patient testimonials so effective at growing a healthcare practice? Because it's human...
What Did I Learn From Olvin’s 2021 Retail Statistics?
Yes, the Pandemic Affected Sales. But There Are Also Some Surprises in the 2021 Retail Statistics. The 2021 retail statistics just came out, and believe it or not, it isn't all bad news. While 2020...
How Ad Agency Videos Define a Specialized Niche
As More Agencies Jump On the Specialization Bandwagon, Ad Agency Videos Are More Important Than Ever.Have you noticed the latest trend in Ad Agency Videos? I can sum it up in one...
Use Different Sales Videos For Different Customers
Why Produce Multiple Sales Videos? Because There's More Than One Reason Why People Buy. No matter what product you sell—CPG, real estate, insurance, services—sales videos have changed how you do...
The 2021 Video Marketing Statistics Just Came Out
Are Consumers Watching More Video During the Pandemic? The 2021 Video Marketing Statistics Say So. Each year, Wyzowl releases a new "State of Video Marketing" report. For their 2021 study, they...