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Corporate Video Production Blog
Fighting Sickle Cell With Repurposed Footage
Unable To Shoot Due to COVID-19, We Used Repurposed Footage To Create a New Fundraising Campaign. Is it possible to create a whole new Children's Healthcare fundraising campaign with nothing but...
Homebuilder Brand Videos Sell More Than Homes
How Can a Residential Developer Start Building Their Reputation? With Homebuilder Brand Videos. How are homebuilder brand videos different from real estate videos? They don't focus on an individual...
The Easiest Way to Write a Video Content Strategy
Need a Video Content Strategy? Start With Questions Customers Ask Again and Again. In order to post new video content like clock work, on a regular basis, you need a video content strategy. What's...
Your Trade Show Just Got Cancelled. Now What?
Yes, You Can Generate B2B Leads Without Trade Show Marketing. Here's How. If you normally use trade show marketing to generate leads, you may be in a panic right now. In the last few weeks, several...
Stay Safe With Contactless Video Production
With Contactless Video Production, You Can Create New Content In Spite of COVID-19. Why am I writing about contactless video production? The Coronavirus crisis is creating all types of challenges...
How To Create Vertical Videos For Instagram
Create Vertical Videos For Instagram That Stand Out and Grab Attention. Here's How. Why do I create vertical videos for Instagram? Have you noticed how they grab your attention? They take up more of...
Can You Do Content Marketing In a Pandemic?
You Should Do MORE Content Marketing In a Pandemic, Because People Stuck at Home Crave Video. It's true, you should do more content marketing in a pandemic. The Coronavirus outbreak has everyone on...
A Social Video About Third World Drinking Water
Can a Social Video Help Purify Unsafe Drinking Water and Make the World a Better Place? Why did I produce this social video? Because unsafe drinking water is a MUCH bigger problem than most people...
My Approach To Shooting a Documentary Video
When Shooting a Documentary Video, the Goal Is To Educate, Inspire, and Transform the Audience. What's the secret to shooting a documentary video? How do you tell a story that draws people in? That...
How Video Can Enhance the Customer Experience
Customer Experience Video Creates Positive Interactions Between Brands and Consumers.Customer Experience is about all the different ways customers or consumers interact with your brand. They buy...
Follow the 4 Ps of Video For Your Next Production
The 4 Ps of Video Will Help Your Next Production Stay On Schedule and On Budget. If you're a little nervous about the process of video production, and want to make sure you do things the most...
A Manufacturing Video Is an Online Factory Tour
What Makes a Manufacturing Video So Effective? People Want to Know How Products Are Made.A good manufacturing video can be fascinating to watch. People love to marvel at how everyday products are...
Shooting This PR Video Made Me Uncomfortable
Would You Spend a Cold, Sleepless Night In Your Car For a Client? That's How I Shot This PR Video. If you're a regular reader, you may recall l shot a PR video last year about people raising money...
A Panel Discussion About Atlanta Podcasting
Interested In Atlanta Podcasting? Listen to These Successful Atlanta Podcasters.Okay, I admit it—you probably wouldn't expect to learn much about Atlanta podcasting from a video marketing blog....
Your Law Firm Needs Attorney Video Marketing
Attorney Video Marketing Is How Many Successful Law Firms Are Connecting With New Clients.Why should you be using attorney video marketing to help generate leads? Whether you’re an attorney looking...
A Live Event Video For Atlanta Fire Rescue
Before Shooting This Live Event Video For AFRD, I Also Wrote the Script.I recently had the pleasure of shooting a live event video for the Atlanta Fire Rescue Foundation. It was for their 10th...
Mobile Video Is Changing How People Buy
For Many People, the Popularity of Mobile Video Is Speeding Up the Buying Process.If you want to understand why mobile video is such a hot topic, ask yourself a couple of questions. Have you ever...
New Recruitment Marketing for Yancey Brothers
This New Recruitment Marketing Campaign Targets Specific Groups For New Hires. I just produced this series of TV commercials for Yancey Brothers recruitment marketing. You may recall, I recently...
This Local TV Commercial Deserved a Sequel
If Sequels Work For Movie Franchises, Why Not For a Local TV Commercial? One of my clients came up with an interesting idea for their local TV commercial. They asked "Can we shoot a sequel of the...
Use Social Media Video To Attract Customers
Social Media Video Marketing Is the Number One Way To Connect With New Customers.Why are over 90% of businesses using social media video to generate leads? Judging from the latest industry...
Do You Use a Teleprompter When Shooting Video?
Yes, We Have a Teleprompter. And Yes, You Can Use It To Shoot Your Video, But SHOULD You?Every time someone asks about using a teleprompter, I think about this story. Years ago, I was in a...
Reduce TV Advertising Cost With OTT Media
Your TV Advertising Cost Goes Down When You Target Ad Buys More Specifically.Thanks to so many people "cutting the cord" of their cable TV service, there's a new way for marketers to reduce their TV...
Producing Cost Effective Videos for Social Media
The Key to Producing Cost Effective Videos Is Quantity. Bundle Multiple Videos Into One Project. If you're constantly posting content on social media, you need cost effective videos. A way to...
Cause Marketing for the Podcast World Tour
This Cause Marketing Video for the Podcast World Tour Ended Up Winning an Appreciation Award.I've written several posts about using cause marketing videos to promote nonprofit organizations. Past...