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Stories behind the storytelling

10 Things I Learned About Cable Show Editing

A few months ago, I wrote a blog post called "10 Things I Learned About Cable Show Production." It covered important lessons I learned while producing and shooting a cable show pilot. At the time I wrote that post, I didn't realize the fun was just beginning. The...

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10 Things I Learned About Cable Show Production

Up until now, my video projects have been relatively small—web videos, mini documentaries and YouTube content. I've never even thought about large-scale cable show production. That all changed when one of my clients came up with an idea for a cable pilot. For the past...

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How quality content connects with customers

Years ago, marketing guru Seth Godin  coined the term "permission marketing." Traditional methods, he wrote, such as television commercials that cut into a TV show or Internet pop-ups that interfere with a website, have become less effective in the modern world....

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