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The stories behind our storytelling

10 Things I Learned About Cable Show Editing

A few months ago, I wrote a blog post called "10 Things I Learned About Cable Show Production." It covered important lessons I learned while producing and shooting a cable show pilot. At the time I wrote that post, I didn't realize the fun was just beginning. The...

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10 Things I Learned About Cable Show Production

Up until now, my video projects have been relatively small—web videos, mini documentaries and YouTube content. I've never even thought about large-scale cable show production. That all changed when one of my clients came up with an idea for a cable pilot. For the past...

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How quality content connects with customers

Years ago, marketing guru Seth Godin  coined the term "permission marketing." Traditional methods, he wrote, such as television commercials that cut into a TV show or Internet pop-ups that interfere with a website, have become less effective in the modern world....

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Tips for creating content for your business

Here's a great post with tips on creating content from the Content Marketing Institute. It's called "10 Commandments to Create Compelling Content," and it was written by Patrick Burke. Content Marketing Tips Compelling content – everyone talks about it, yet it is as...

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