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Can a Social Video Help Purify Unsafe Drinking Water and Make the World a Better Place? 

Why did I produce this social video? Because unsafe drinking water is a MUCH bigger problem than most people realize.

According to the World Health Organization, 289,000 children age 5 and under die each year because of unsafe water. One newborn baby dies every minute.

And when areas are devastated by hurricanes and other natural disasters, the problem gets worse.

There are plenty of organizations working on it. Samaritan’s Purse, for example, raises money to build wells and filtration systems in third world countries.

But about a year ago, I met a guy named Arthur Freeman. He said his team had developed a new method for purifying water. A way to kill pathogens and remove diseases like E. Coli, Cholera and Legionella.

And get this—this new method can do it WITHOUT ELECTRICITY.

This new purification method delivers pure, safe water without power.

Purification Without Power?

You see, purifying water is relatively easy with power to run pumps and filtration machines.

But in developing countries—places that need safe drinking water the most—electricity is usually unavailable.

Same goes for areas hit by a disaster.

 

That’s what made this new idea so appealing. In theory, Arthur could build filters anywhere. He already had the product designs and the patents.

All he needed was a video to tell his story.

A Social Video Can Make a Difference

A few days later, I arrived at the home of Henry Grage. He’s a biochemist and molecular biologist, and one of Arthur’s partners.

I set up a white backdrop in Henry’s living room, along with lighting and the rest of my gear. And an hour later, had all the footage I needed to start editing the Purxe Technology story.

Obviously, this was produced on a start-up budget.

I did a social video for this company because I believed they could make a difference.
My options for B Roll were somewhat limited (flying to a remote area to shoot was out). Fortunately, I was able to find stock videos and photos that came in useful, and animated graphics for the rest.

The purpose of any social video is to raise awareness about a cause and make the world a better place. I hope this particular production can help Purxe find the funding they need.

A big thank you to Arthur Freeman and Henry Grage for bringing me this opportunity, and to Michael Moore for yet another new business introduction.

ABOUT THE AUTHOR

Harry Hayes is the owner and executive producer at Content Puppy Productions. Before starting his business, he spent 20+ years as an advertising writer and creative director.

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