What Can Video Marketing Do For You? Here Are the Top 10 Video Marketing Benefits.
Every marketer and entrepreneur should know about these video marketing benefits. Whether you’re launching a business, running a company, or managing a brand, video marketing offers many advantages.
Let’s Look at the ways video marketing can benefit your business.
Combining sight and sound, motion and emotion, video is by far the most effective tool for communicating product benefits and brand positioning.
Videos can tell stories, present ideas, promote events, demonstrate products, teach, explain—whatever you need to say.
But that’s not all. Video can go beyond presenting facts and features—it can also capture the personality of a brand.
Dollar Shave Club, for example, used personality and offbeat humor to differentiate their brand.
Another benefit of video marketing is its ability to connect with consumers. Video evokes emotion, through tone of voice, music, facial expressions and more.
And because video is so popular, there are plenty of people to connect with.
According to Statistica, by 2023, the number of social media users will reach 257.4 million in the US, and 3.43 billion worldwide. That’s a lot of eyeballs.
In a study from Social Media Week, 78% of consumers say they watch online video every week, and 55% watch every day.
And according to Wyzowl, 85% of consumers would like to see MORE video from brands in 2021.
Another of the many video marketing benefits is engagement. Video is the MOST SHARED type of content on social media.
According to Wordstream, social media videos generate 1200% more shares than text and images combined.
People share content that will entertain friends or connect with them emotionally.
Facebook even prioritizes video content because they know that’s what their users want to see.
Another benefit of video marketing is amplification. Video amplifies other marketing efforts so you get better results.
According to Forrester, including video in your email marketing can boost clickthrough by 200-300%.
Using the word “video” in an email subject line increases open rates by 19%, according to WordStream, and cuts the number of unsubscribes by 26%.
And according to Moz, blog posts with video attract THREE TIMES more outbound links than blog posts without video.
But what about sales? Does video help move the needle where it counts the most?
In a Wyzowl study, 78% of video marketers said video helped increase sales, 84% said video helped generate leads, and 84% of consumers said they’d been convinced to buy a product or service after watching a video.
According to Google, 55% of shoppers watch online video while shopping in a store, while Smart Insights says including video on a landing page increases conversions by 80-86%.
And finally, according to Forbes, 90% of consumers says watching product videos helps them make purchase decisions.
6. Website Traffic
While sales are how most marketers measure success, website traffic is another important metric. According to Wyzowl, 87% of video marketers say video has increased traffic to their website.
Web pages with video enjoy 41% more web traffic than pages without video, according to the Aberdeen Group.
According to Forbes, visitors spend 88% more time on websites with video.
7. Search Engine Results
For years, Google (which happens to own YouTube) has been touting the importance of video content. Most marketers believe Google prioritizes search results with video over search results without video.
That’s why videos on your site can help it receive higher rankings.
According to Forrester, web pages with video are 55 TIMES more likely to rank on Google page one results. The same is true for landing pages. according to WordStream, landing pages with video are 53% more likely to rank on page one.
8. More Customers
Of course, one of the biggest video marketing benefits is finding customers. Video is one of the most effective lead generation tools.
Video is the most commonly used format in content marketing, and the most shared type of content.
According to Animoto, 93% of brands have connected with new customers using social media video. Conversely, 64% of consumers have made purchases after viewing branded content.
9. More Revenue
With higher conversion rates and an expanded customer base, you would expect video marketing would also increase sales and revenue.
According to WordStream, marketers who use video increase revenue 49% faster than non-video users.
Furthermore, consumers who visit e-commerce sites through video are 184% more likely to buy, and will spend 45% more.
10. Better ROI
Last but not least, another benefit of video marketing is return on investment.
According to HubSpot, 87% of video marketers are satisfied with their return on investment.
And according to Biteable, 68% of marketers say video delivers a better ROI than Google Ads.
Specifically, YouTube delivers the best ROI for video content, followed by Facebook and Instagram.
ABOUT THE AUTHOR
Harry Hayes is the owner and executive producer at Content Puppy Productions. Before starting his business, he spent 20+ years as an advertising writer and creative director.